WEKA is architecting a new approach to the enterprise data stack built for the AI era. The WEKA® Data Platform sets the standard for AI infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that make GPUs, AI, and other performance-intensive workloads run faster, work more efficiently, and consume less energy.

WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably.

We’re passionate about helping our customers overcome complex data challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.

What’s Cool About This Job

WEKA is searching for an experienced and savvy social media marketer and digital communications pro who understands the art of storytelling in digital and short story formats and is passionate about creating authentic connections between brands and the full spectrum of their stakeholder audiences.

The Senior Director of Digital Marketing Communications will play a crucial role in promoting and championing WEKA’s brand internally and externally. They will help build and drive brand affinity and awareness by informing, engaging, entertaining, and inspiring audiences across WEKA’s owned media channels and cultivating social advocates both within and beyond our walls. They will be responsible for developing WEKA’s company blog, podcast, and social networks and building a tight interlock with our earned and paid media programs to enhance investments and expand our influence and awareness globally.

Bring Your Expertise – and Your Passion

This position requires a seasoned marketing professional with a deep understanding of owned and paid media landscapes, a knack for building eye-catching digital campaigns, and a love for creating punchy, pithy, and snackable content.

The successful candidate will be adept at navigating the constantly evolving social media landscape and can shape strategies and best practices for building engaged digital communities, creating compelling content, and growing WEKA’s enterprise audiences across its owned media platforms. They must be able to convey a compelling vision and strategy for evolving and developing WEKA’s blog, podcast, and social media networks, enhancing its owned and paid media investments, and building and driving internal and external advocacy programs.

This is a net-new role in our rapidly growing global marketing team reporting to WEKA’s Vice President of Global Communications.

This role’s core responsibilities will include:

• Strategic management of WEKA’s owned media channels, including its social media networks, corporate blog, podcast, and YouTube.
• Deliver a consistent cadence of compelling and insightful digital content and integrated campaigns to promote WEKA’s product, solutions, news, events, customer stories, and business updates.
• Maintain a tight interlock with WEKA’s revenue and product marketing, PR and customer advocacy motions to complement and enhance paid and earned investments, enhance SEO, drive traffic to digital content, and promote global marketing activities.
• Drive follower growth and engagement across WEKA’s core social media channels (LinkedIn, X, Facebook) and establish and grow its presence in other networks that promote and support our employer and talent brand (e.g., Instagram).
• Establish social media and digital content development policies, guidelines and best practices for WEKA’s employees, partners, and alliances.
• Develop and manage WEKA’s employee advocacy program and support its executives in developing their social profiles and platforms.
• Provide social media monitoring and listening to defend and protect the brand.

Qualifications:

• 15+ years of combined leadership and hands-on practitioner experience in social media and/or digital marketing for global enterprise technology companies. Some data management software industry experience is a major plus.
• A robust, demonstrable understanding of strategies, tactics, and best practices for building engaged communities and audiences on LinkedIn, Twitter, Facebook, Instagram, and YouTube is required. Experience developing and producing other owned media channels (podcasts, blogs, etc.) is strongly desired.
• Skilled in the art of synthesizing highly technical topics into relatable and engaging digital content.
• Exceptionally organized with an exacting eye for detail.
• Able to calmly multitask, prioritize, problem-solve, and make sound judgment calls while juggling priorities in a fast-paced environment.
• Strong project and time management skills, experience building, managing, and mentoring high-performance teams, and the ability to gracefully manage internal and external executive stakeholder relationships and dynamics are essential.
• The successful candidate will be resourceful, ready to lead from the trenches and willing and able to roll up their sleeves and execute as needed to ensure the success of their programs.
• From a soft-skill perspective, they must be team-oriented and possess grit, determination, strong EQ, and a sense of humor.

Concerned you don’t meet every qualification? Don’t let it stop you from applying.
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you meet some but not all of the qualifications outlined in the job description, we encourage you to apply anyway – you might be the right candidate for this or other roles at WEKA.

WEKA is an equal-opportunity employer, and we prohibit discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.