Director Marketing

What You Will Accomplish:

• Work with the core team to acquire mothers for Healofy app from all digital channels where Healofy's TG is present
• Exponentially scale Healofy community (DAU's) & revenue through marketing
• This leadership role would be crucial in creating and running the Product Marketing & Community Building strategy, playbook and process for launching products and maximizing user-value and adoption of our product launches, scaling Healofy community across all major Indian languages

This should describe you:

● Responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc.
● Strategy, planning & work closely with marketing team for execution of marketing campaigns to grow Healofy community
● Work closely with demand team to understand Healofy brand & grow D2C's orders through paid marketing maintaining positive ROI
● Budget planning & ensuring budget is wisely allocated across different marketing channels to achieve maximum ROI
● Forecast monthly, quarterly, annual acquisition numbers and costs.
● Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
● Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.
● Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
● Lead, mentor and build the performance marketing team

Requirements:

● 7-10 years of experience with Graduation from Tier1/2 college or Post graduation from Tier 1 B school
● Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies ( E-Commerce / Community Startups )
● Ability to lead a team and work with diverse, matrixed stakeholders
● Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.